Starting a business is hard. The secret to success isn’t chasing easy money. It’s aligning your business with the life you want to create. In this episode, Neil Twa sits down with Jason, founder of the Goal Crazy Planner and author of Dream Driven. Jason shares how he turned a personal struggle into a product people love, why market validation kept him going, and how he balances e-commerce with real estate to build long-term stability.
Starting a business is hard.
The secret to success isn’t chasing easy money. It’s aligning your business with the life you want to create.
In this episode, Neil Twa sits down with Jason, founder of the Goal Crazy Planner and author of Dream Driven. Jason shares how he turned a personal struggle into a product people love, why market validation kept him going, and how he balances e-commerce with real estate to build long-term stability.
In This Episode, We Cover:
✅ Your business should be the means, not the end
✅ The importance of validation before investing heavily
✅ Lessons from building the Goal Crazy Planner brand
✅ The role of affiliates, influencers, and evergreen content in scaling
📍 Chapters
[00:01:13] Choosing the Right Business to Start
[00:03:10] Staying Focused Through Passion and Market Validation
[00:05:02] Turning a Pain Point Into a Product
[00:11:32] Pivoting With Market Shifts
[00:12:08] Influencer Marketing, Affiliates, and Evergreen Content
[00:13:27] Cold Outreach and Long-Term Relationships
[00:16:38] Dream Driven: Jason’s New Book on Starting a Business
🚀 Grab your copy of the Goal Crazy Planner at goalcrazyplanners.com and use code VOLTAGE for 15% off.
Connect with Jason Vandevere on LinkedIn: https://www.linkedin.com/in/jasonvandevere
Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders
🎧 Like This Episode?
✅ Subscribe for weekly conversations with real founders
✅ Share this with a brand owner or marketer in your network
✅ Drop a review to help others discover the show