Most entrepreneurs get stuck competing on price. But real growth comes from building around value, purpose, and a formula you can repeat. In this episode, Neil Twa sits down with Solomon Thimothy, founder of OneIMS and co-founder of Clickx, to break down his Growth Formula: a simple framework built on acquisition and retention. Solomon shares how he pivoted from building websites to running a 17-year growth agency, why businesses should stop treating leads as commodities, and how consistent execution creates predictable results.
Most entrepreneurs get stuck competing on price.
But real growth comes from building around value, purpose, and a formula you can repeat.
In this episode, Neil Twa sits down with Solomon Thimothy, founder of OneIMS and co-founder of Clickx, to break down his Growth Formula: a simple framework built on acquisition and retention. Solomon shares how he pivoted from building websites to running a 17-year growth agency, why businesses should stop treating leads as commodities, and how consistent execution creates predictable results.
In This Episode, We Cover:
✅ Why competing on price kills long-term growth
✅ The Growth Formula: acquisition + retention explained
✅ How to capture bottom-of-funnel demand before creating new demand
✅ The role of retention, nurturing, and automation in scaling
✅ Why execution matters more than perfection (with Elon Musk as an example)
✅ How Solomon pivoted from “pretty websites” to measurable growth
📍 Chapters
[00:01:13] Purpose vs. Price: Why Entrepreneurs Get Stuck
[00:03:48] From Websites to Growth: Pivoting the Business Model
[00:07:25] Building Around Outcomes, Not Commodities
[00:10:59] Competing on Value Instead of Price
[00:16:25] The Growth Formula: Acquisition + Retention
[00:20:23] Capturing Bottom-of-Funnel Demand First
[00:23:35] Retention and Nurturing Leads the Right Way
[00:27:15] Why Execution Beats Perfection
🚀 Learn more about Solomon at clickx.io
🚀 Visit Solomon on LinkedIn: https://www.linkedin.com/in/solomonthimothy
Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders
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