Google Ads isn’t dead… But it’s definitely changed. Neil sits down with John Horn, CEO of StubGroup, to unpack how the world’s biggest ad platform is adapting to AI, stricter policies, and changing consumer behavior.
Google Ads isn’t dead… But it’s definitely changed.
Neil sits down with John Horn, CEO of StubGroup, to unpack how the world’s biggest ad platform is adapting to AI, stricter policies, and changing consumer behavior.
They cover everything from rising ad costs to Google account suspensions, Performance Max campaigns, and what actually works for eCommerce and lead-gen brands in 2025. Whether you’re running ads yourself or managing a team, this episode gives you a no-fluff roadmap for staying profitable on one of the most competitive platforms in marketing.
In This Episode, We Cover:
✅ Why Google Ads still outperforms other ad channels in 2025
✅ How AI tools are reshaping ad targeting, automation, and results
✅ The #1 mistake advertisers make when tracking conversions
✅ Why low-ticket products rarely succeed without strong lifetime value
✅ How to recover (and prevent) Google Ads account suspensions
✅ The future of ads inside AI search tools like ChatGPT and Gemini
✅ What budget do you actually need to start seeing results?
📍 Chapters
[00:01:00] Did AI Kill Google Ads?
[00:03:00] Why Ad Costs Keep Rising (and How to Compete)
[00:05:00] Conversion Tracking and Smarter Optimization
[00:07:00] Understanding ROAS vs. Real Profitability
[00:09:00] The Role of AI in Ad Targeting and Performance Max
[00:13:00] How ChatGPT and Gemini Are Changing Search Behavior
[00:15:00] Building Smarter Campaigns and Defining Success
[00:17:00] How Much Budget You Actually Need to Start
[00:18:30] Avoiding Account Suspensions and Policy Traps
[00:20:00] Case Study: Cutting CPC by 51% for a SaaS Brand
[00:21:45] What It Means to Be a Google Premier Partner
Follow John on LinkedIn: www.linkedin.com/in/johnjhorn1/
Visit stubgroup.com to learn how StubGroup helps businesses scale smarter and stay compliant with Google Ads
Follow Neil:
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🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders
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