High Voltage Business Builders

5 Shocking Mistakes to Avoid When Selling Your Business in Retail

Episode Summary

In this episode of the High Voltage Business Builders Podcast, Neil and Chris dive deep into the challenges of selling businesses and the difficulties of breaking into retail channels. They emphasize the critical need to build a strong brand and create a saleable asset through differentiation and innovation. Key topics include product development, focusing on the consumer experience, and the continuous process of branding. You'll learn how to develop a strategic omnichannel approach by leveraging platforms like Amazon, TikTok Shops, and Meta. By optimizing your sales channels and honing in on consumer feedback, you’ll better prepare for scaling and a successful exit strategy. Whether you’re an e-commerce entrepreneur or looking to maximize your brand’s potential, this episode is packed with valuable insights.

Episode Notes

Key Highlights:

 

Keywords:

selling businesses, challenges, retail, breaking into channels, building a brand, saleable asset, differentiation, innovation, product development, consumer experience, branding, packaging, consumer feedback, fulfillment channels, brand discovery channels, omnichannel strategy, e-commerce, sales channels, Amazon, TikTok Shops, Meta, scaling, exit strategy.

 

Tags: 

Breaking Into Retail,E-commerce Exit Strategy,omnichannel,ecommerce,Build a Brand,E-commerce Success,Scaling Your Business,Product Development,Consumer Experience,Amazon Strategy,Selling Online Businesses,Brand Discovery Channels,Entrepreneur Tips

 

Chapters:

[00:00 - 13:58] Building a Brand and Creating a Saleable Asset

[13:58 - 23:15] Differentiating Fulfillment Channels and Brand Discovery Channels

[23:15 - 32:48] The Impact of Ads on Meta, Amazon, and TikTok

[32:48 - 40:23] Opportunity Begins at the End of Excuses

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Let's get connected!

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