Discover how to create a powerful brand identity through storytelling and identity-based strategies in this episode with Lauren Shippy! Learn how to build consumer trust, balance work and family life, and seize opportunities during market disruptions to grow your business. Whether you're an entrepreneur, marketer, or business owner, this episode will give you actionable insights to set your brand apart and leave a lasting legacy. #branding #storytelling #marketingstrategy #consumertrust #entrepreneurship #worklifebalance #localbusiness #businessgrowth #disruption #familyinvolvement
Chapters:
[00:00 - 03:08] Introduction to Storytelling and Branding
[03:08 - 05:57] Balancing Work and Family Life
[05:57 - 09:01] Identity-Based Strategy in Marketing
[09:01 - 11:59] The Shift Towards Local Businesses
[11:59 - 24:43] Trust and Consumer Behavior
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