What happens when you mix discipline, a $0 start, and relentless problem solving? You get G2A, a global marketplace for games, software, gift cards, and more. In this episode, Neil Twa talks with Bartosz Skwarczek, founder of G2A, about what it really takes to build something big from the ground up. From getting rejected by major publishers to becoming a leader in digital goods, Bartosz shares lessons on grit, growth, culture, AI, and cybersecurity. If you're building something of your own, or just want to understand how global companies evolve outside Silicon Valley, this episode is for you.
In This Episode We Cover:
✅ The one email that launched a multimillion-user marketplace
✅ What really happens when big brands say no (and how G2A pivoted)
✅ Why culture beats strategy (and how to build it)
✅ What G2A looks for in acquisitions today
⏱️ Chapters:
[1:58] The Origins of G2A: An Email That Started It All
[5:41] Why Passion, Not Profit, Drives G2A
[9:22] The Real Job of a CEO: Solving Problems
[10:21] Culture Eats Strategy: Building Team-Driven Growth
[13:00] Why Lifelong Learning Matters More Than Credentials
[17:39] The Digital Powerhouse Strategy and M&A Criteria
[19:13] Why G2A Invests in Gaming Education
[24:44] How G2A Uses AI Across the Organization
[26:03] AI in Cybersecurity: A Double-Edged Sword
[27:24] Why Marketplaces Offer Better Protection Than Solo Sellers
🔗 Resources & Links:
📍 Visit G2A → https://www.g2a.com/
👉 Connect with Bartosz → https://www.linkedin.com/in/bartosz-skwarczek/
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