How do you build a brand around yourself without getting stuck in it forever? And what happens when it’s time to step away? In this episode of High Voltage Business Builders, Neil Twa talks with Rick Yvanovich, founder of TRG International and author of Business as Unusual. Rick shares how he built a personal brand that's memorable, how he's now working to step out of the spotlight, and why he's focused on balance over burnout. If you’ve ever struggled to separate yourself from your business or want to create more output with fewer hours, this is a conversation worth hearing.
In This Episode, We Cover:
✅ How to test your personal brand using the "Five Words" method
✅ Why consistency in how you show up builds trust (yes, even your clothes)
✅ The difference between building a brand and becoming the brand
✅ What happens when you want to step back from the business
✅ Why Rick is focused on a 20-hour work week and what he’s doing to make it work
✅ How his "castle" metaphor helps leaders stay balanced in every area of life
Chapters:
[01:05] You Are Your Brand: Why every choice you make tells a story about you
[03:00] Test How People Actually See You: Rick explains the “Five Words” branding exercise and how it changed his view
[06:00] The Power of Consistency: From suits to messaging, Rick shares how he stays visually and verbally consistent
[10:36] Stepping Back Without Killing the Business: What it really takes to separate your identity from the company
[13:50] Moving Past Work-Life Balance: Rick talks about true balance and why it’s not just work vs life
[20:50] Working Less and Getting More Done: How to make your limited hours count and still grow the business
[25:00] Rick’s “Castle” Framework for Fulfillment: The visual model he uses to keep different areas of life aligned
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