More capital isn’t always the answer. Sometimes it’s about smarter structure, better people, and faster decisions. Neil Twa sits down with Kevin White, founder of Expo Group, to unpack how he bootstrapped a 50+ person outsourced CFO and financial consulting firm—without outside funding. From his Big 4 roots to leading a remote-first company that supports VC-backed startups and growth-stage businesses, Kevin shares real talk on scaling service-based teams, hiring middle managers, and avoiding perfectionist traps that kill momentum.
In This Episode, We Cover:
✅ Why perfectionism slows founders down (and what to do instead)
✅ How to scale a service business without outside capital
✅ The hiring trap most entrepreneurs fall into after 20 employees
✅ How fractional CFO services are disrupting traditional finance teams
✅ The power of reorganization and how internal structure drives external success
✅ Why fast, flexible teams win in the new economy
Chapters:
[00:00] Why Perfectionists Struggle to Scale
[00:42] Kevin’s Background: From EY to Venture-Focused CFO Work
[03:00] How Leadership Roles in College Prepared Kevin for Consulting
[04:22] The Power of an Accounting Background in Business
[06:00] Lean Into Strengths, Hire for Weaknesses
[07:30] Hiring Fast, Firing Fast: The 20-Employee Hump
[09:00] Why Operators Make the Best Managers (With Training)
[10:30] Managing a People-Heavy Business vs. Automated E-com
[12:20] The Rise of Fractional CFOs and Lean Finance Teams
[14:00] Scarcity Thinking and Learning to Think Bigger
[15:00] The Evolution of Scaling and Speed in Business
[16:10] Kevin’s Favorite Business Book: Reorg
[19:00] Why Org Structure Should Match Business Strategy
[20:15] The A-Minus Mindset: Shipping Work That Moves the Business
[22:00] Common Pitfalls Smart Operators Still Fall Into
🔗 Resources:
🌐 Learn more about Expo Group → https://www.exbogroup.com
🚀 Grab a Copy of "Almost Automated Income w/ FBA" and learn the strategies of 8-figure sellers
👉 https://www.voltagedm.com/booknt
🚀 Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 and learn about our private 1:1 coaching here:
👉 https://www.voltagedm.com/
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