Do you want to learn how your business can effectively incorporate artificial intelligence and omnichannel strategies to adapt to the evolving e-commerce landscape? Neil Twa and Amy Wees delve deep into the changing landscapes of the e-commerce industry, particularly Amazon, with discussions centered on the increasing role of artificial intelligence and the subsequent changes in search engines. Amy illuminates her marketing strategies, emphasizes the importance of understanding consumer behavior, and shares her experience sourcing products across multiple countries. She also alludes to the significance of omnichannel strategies and cautions against expanding without solid grounding. Alluding to recent developments such as Amazon's collaboration with Meta, she concludes with strong advice on the continued need for innovation and protection in product selection.
[00:00 - 05:33] The Influence of AI on Consumer Behavior and Search Engines
[05:33 - 12:41] The Integration of Video into Search Results
[12:41 - 18:17] The Importance of Understanding Consumer Behavior and Platform
[18:17 - 26:27] The Impact of China's Changing Workforce on Global Manufacturing
Connect with Amy Wees!
LinkedIn: https://www.linkedin.com/in/amy-wees-amazing-at-home/
Website: https://www.amazingathome.com
Let's get connected!
You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!
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