My guest today is Dan Kuschell. Dan is going to share what it means to be a direct response marketer - his version is Direct Response Branding for the small business under 25 Million a year.
My guest today is Dan Kuschell. Dan is going to share what it means to be a direct response marketer - his version is Direct Response Branding for the small business under 25 Million a year.
Direct Response Branding gives Dan the freedom to spend quality time with his wife & kids. This freedom allows him to coach high school football, helping to build up young men.
Direct response marketing is results-based, with up to 7 touchpoints that occur. How many “touches” does it take over a 2 - 3 month period so that the long-term relationship becomes more valuable versus how many clients you have?
Tune in to find out as I’m diving into the world of Direct Response Branding with Dan Kuschell.
Let’s jump in!
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