Data is the new competitive edge. Neil sits down with Courtney from Nimble Gravity to break down how AI, privacy changes, and Google Analytics 4 are redefining how brands track, measure, and grow online. They discuss what every e-commerce business needs to know to stay profitable in a world where targeting is fading, automation is rising, and smarter analytics now drive the biggest wins.
Data is the new competitive edge.
Neil sits down with Courtney from Nimble Gravity to break down how AI, privacy changes, and Google Analytics 4 are redefining how brands track, measure, and grow online.
They discuss what every e-commerce business needs to know to stay profitable in a world where targeting is fading, automation is rising, and smarter analytics now drive the biggest wins.
In This Episode, We Cover:
✅ How GA4 changes data tracking for every online business
✅ The truth about AI-driven analytics and automated insights
✅ Why clean data matters more than ever in 2025
✅ How to identify your most profitable customers using web data
✅ The death of hyper-targeting and what’s replacing it
✅ The rise of modeled data and how it impacts marketing accuracy
✅ What globalization means for digital teams and collaboration
📍 Chapters
[00:01:00] Courtney’s Journey from Fashion to Fortune 150
[00:03:30] Lessons in Scaling Analytics for E-Commerce
[00:06:30] The Evolution of Data-Driven Marketing
[00:09:00] Tools That Are Changing How We Analyze Data
[00:11:00] How GA4 Impacts Your Website Tracking
[00:13:00] Privacy Rules and the End of Hyper-Targeting
[00:15:00] How AI Tools Are Simplifying Data Analysis
[00:18:00] Will AI Replace Data Analysts?
[00:20:00] Building and Leading Global Analytics Teams
[00:22:00] The Next Wave of AI in Marketing Creativity
Follow Courtney and Nimble Gravity:
🌐 Website: https://nimblegravity.com
🔗 LinkedIn: https://www.linkedin.com/company/nimblegravity
Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders
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