Want to know how to master Amazon FBA and build a profitable e-commerce business in 2024? In this episode, Neil Twa and Aaron Cordovez dive deep into selling strategies for Amazon FBA, covering everything from increasing margins and reducing fees to building a brand with staying power. Discover why higher price points and delivering customer value are essential, and how rising PPC costs make alternative advertising channels more critical than ever. Learn about the shift from demand discovery to demand capture and why omnichannel strategies, platforms like TikTok, and constant innovation are the future of e-commerce success. Plus, Aaron shares insights on listing optimization and brand acquisition, while Neil explores the potential of social commerce within Amazon’s app. Whether you're scaling up or just getting started, this episode is packed with actionable advice to take your Amazon FBA journey to the next level. Hit play and level up!
[00:00 - 02:26] Introduction and Overview
[02:26 - 09:26] Increasing Margins: The Importance of Higher Price Points
[09:26 - 18:57] Exploring Alternative Advertising Channels
[18:57 - 34:02] The Shift from Demand Discovery to Demand Capture and Omni-Channel Strategies
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