High Voltage Business Builders

How To Get Customers For Free Using Book Funnels And Facebook Ads

Episode Summary

Are you struggling to convert leads into loyal customers? In this episode, Neil interviews Hernan Vazquez about book funnels and their effectiveness in various industries. Hernan shares his favorite traffic source, which is Facebook and Instagram ads. They discuss the different psychology of audiences on various platforms and the importance of understanding the mindset of each audience. Hernan explains that book funnels are powerful because they allow you to acquire customers from ads at a break-even or better point, resulting in free buyers and leads. They also discuss the importance of building a real business and the value of quality leads. Hernan shares insights on adding upsell and order bumps to increase average order value. They explore the use of books as lead magnets and the potential for book funnels in e-commerce. The episode concludes with a call to action for listeners to check out Hernan's digital marketing agency and Neil's book funnel. Tune in to learn the potential of AI in automating customer engagement and the nuances of e-commerce marketing!

Episode Notes

Main Takeaways:

• Facebook and Instagram ads are a favorite traffic source for book funnels.
• Understanding the psychology of different audiences on various platforms is crucial for successful advertising.
• Book funnels allow you to acquire customers from ads at a break-even or better point, resulting in free buyers and leads.
• Building a real business requires focusing on quality leads and long-term gains.
• Adding upsells and order bumps can increase the average order value in book funnels.
• Books can be used as lead magnets to attract and engage potential customers.
• AI can be used to automate and enhance the lead qualification process in book funnels.
• Book funnels can be effective in e-commerce by offering information upfront and upselling products.
• Book funnels can be applied to various industries to acquire and engage customers.
• Listeners are encouraged to check out Hernan's digital marketing agency and Neil's book funnel.

[00:00 - 05:27] Introduction to Book Funnels

[05:28 - 10:55] Deep Dive into Book Funnels and Advertising Strategies

[10:56 - 16:46] Application of Book Funnels in E-commerce and AI Integration

[16:47 - 19:03] Future Trends and Closing Thoughts

Direct Quotes:

"If you have one funnel or one offer... you don't have a business. You have a funnel, you have an offer." - Hernan Vazquez

"The difference between getting a lead and getting a buyer, it's enormous." - Hernan Vazquez

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