High Voltage Business Builders

How to Make E-commerce Videos That Sell!

Episode Summary

In this episode, Neil interviews Eitan, an expert in e-commerce videography and digital marketing. They discuss the power of video in the media industry, its application on platforms like TikTok, and the importance of video in digital marketing. Eitan emphasizes the need for authenticity in videos and advises brands to focus on their best-selling and high-profit products. He also highlights the importance of omnichannel and leveraging multiple platforms to capture demand. Eitan introduces Vimeo's platform, which helps brands create shoppable videos and deploy them across various channels. He encourages brands to start making videos and use external agencies or technology companies to navigate the evolving landscape of video marketing.

Episode Notes

Takeaways:
 

• Authenticity is key in video marketing, and brands should focus on creating videos that connect with their audience.
• Being omnichannel is crucial for capturing demand and reaching customers on multiple platforms.
• Video is a powerful tool for digital marketing and can be used to showcase products, engage with consumers, and drive sales.
• Platforms like TikTok, Instagram Reels, and YouTube Shorts offer opportunities for brands to create shoppable videos and reach a wider audience.
• Working with influencers and leveraging their reach can be an effective strategy for brands to promote their products through video.
• Vimeo's platform provides a solution for brands to create and deploy shoppable videos across various channels.

Chapters:

[00:00 - 06:57] Introduction and Overview

[06:57 - 12:57] Authenticity and Connecting with the Audience

[12:57 - 20:44] Being Omnichannel: Capturing Demand on Multiple Platforms

[20:44 - 25:44] Vimeo: A Platform for Creating and Deploying Shoppable Videos

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Keywords

#e-commerce #videography #digital marketing, #TikTok #authenticity, #omnichannel #shoppable videos #Vimeo #brand marketing