High Voltage Business Builders

Insights: Safeguarding Your Brand in the Global Marketplace

Episode Summary

Have you ever wondered how crucial a trademark is for your business and what steps you need to take to protect it? In this episode, Neil Twa interviews Anita Mar from Trademark Angel about the importance of trademarks for businesses, particularly for Amazon sellers. They discuss the benefits of trademark protection, the process of obtaining a trademark, and the cost expectations. They also touch on the nuances of trademarks, the requirement for trademarks on platforms like Amazon and TikTok, and the importance of trademark registration in different countries. Anita shares her experience in the trademark field and her plans for the future of Trademark Angel.

Episode Notes

Takeaways:

• Trademarks are essential for businesses as they represent their goodwill and help customers recognize and remember them.
• Obtaining a trademark early is crucial to protect your business from hijackers and legal issues.
• Trademark registration is required for selling on platforms like Amazon, TikTok, and Walmart.
• Trademark protection is jurisdictional, so you need a trademark in each country where you sell.
• The cost of obtaining a trademark is around $1,000 to $2,000 per country.
• Trademark Angel offers free trademark searches and phone consultations to help clients understand the process.

[00:00 - 05:18] Introduction to Trademarks

[05:18 - 10:53] Trademark Registration Process and Jurisdictional Nuances

[10:53 - 16:37] Trademark Filing Volume and Operations

[16:37 - 21:28] Future Plans and Business Growth

[21:28 - 27:08] DIY Trademark Filing and Client Interactions and Support

Resources Mentioned:

• Trademark Angel: https://trademarkangel.com

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Keywords:

trademarks, trademark protection, Amazon sellers, brand registration, trademark nuances, trademark cost, trademark process, trademark requirements, trademark registration