This conversation between Neil Twa and Chad Rubin covers various aspects of e-commerce and the use of AI, particularly in the context of Amazon sales and the challenges faced by sellers in optimizing pricing and ad spend. Chad Rubin, the founder of Profasee, provides insights into the significance of strategic pricing, the use of AI-driven tools, and the importance of focusing on profit metrics rather than just revenue when evaluating the success of an e-commerce business. Throughout the discussion, Chad Rubin emphasizes the need for sellers to be mindful of the intricacies of Amazon's algorithms, especially in terms of pricing strategies and advertising costs. He highlights the power of AI in dynamically learning and adjusting pricing to maximize profit while maintaining competitive positioning on the platform. Additionally, he underscores the importance of balancing organic and PPC (pay-per-click) strategies to achieve long-term profitability and growth. The conversation also touches upon the broader implications and ethical considerations of AI, raising concerns about the potential risks associated with advanced machine learning systems and the need for responsible deployment. Overall, the podcast sheds light on the critical role of AI in shaping the future of e-commerce and the necessity for sellers to adapt to evolving market dynamics and leverage data-driven strategies for sustainable business growth.
[00:00 - 03:59] Journey into E-commerce and Transitioning to Amazon Marketplace
[03:59 - 10:46] Pricing, PPC, and Profit Metrics
[10:46 - 21:27] Profasee: The AI-Powered Pricing Engine
21:27 - 24:26] Conclusion
Connect with Chad Rubin!
LinkedIn: https://www.linkedin.com/in/itschadrubin/
Website: https://profasee.com
Get his spreadsheet here: https://docs.google.com/spreadsheets/d/1PfJ1eka_sBmPSJJBm7W-IyHgGtgsAKB5hqfN6zRQJao/edit?usp=sharing
Let's get connected!
You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!
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