More followers doesn’t mean more sales. Especialy in influencer marketing. Neil Twa sits down with Brett Owens, founder of Afluencer, to unpack what’s really working in 2025. From why nano and micro influencers outperform celebrities to how brands can build trust by showing their face, Brett shares actionable insights for e-commerce owners, Amazon sellers, and anyone trying to grow through content. If you're tired of chasing vanity metrics and ready to create real connections (and ROI), this episode will show you where the real influence lies.
In This Episode, We Cover:
✅ Why micro influencers convert better and cost far less
✅ What makes influencer outreach fail and how to fix it
✅ How founders can build brand trust by showing their face
✅ Why automation can help but never replace human connection
✅ The smart way to reuse influencer content across platforms
✅ How Afluencer helps small brands connect with verified creators
Chapters:
[00:50] Why Smaller Influencers Deliver Bigger Results
[02:45] The ROI Problem with Big-Name Influencers
[04:55] DMing Influencers Doesn’t Work (Here’s What Does)
[10:35] How Long It Really Takes to Gain Traction Online
[13:10] Email, Blogs, and Daily Content That Still Work
[21:30] How Afluencer Matches Brands with Verified Creators
[25:40] The Dark Side of Influencer Marketing
[26:55] Tracking ROI with Discount Codes and Affiliate Links
🔗 Resources
🛠 Explore Afluencer → https://afluencer.com
📩 Reach Brett Owens → info@afluencer.com
📖 Brett’s Book on Business + Marketing → [Amazon link if available]
🛍 For Shopify Brands → Try the Afluencer Shopify App
🧰 Recommended tools: Intercom (live chat), email newsletters, affiliate tracking apps
🚀 Grab a Copy of "Almost Automated Income w/ FBA" and learn the strategies of 8-figure sellers
👉 https://www.voltagedm.com/booknt
👉 https://www.voltagedm.com/booknt
🚀 Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 and learn about our private 1:1 coaching here:
👉 https://www.voltagedm.com/
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TikTok: / https://www.tiktok.com/@fbabusinessbuilders
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