How can businesses leverage YouTube's unique ad-skipping algorithm to more effectively target their ideal e-commerce customers? In this episode, Neil talks to Christian Hoppe about the power of YouTube ads for e-commerce businesses. Christian highlights that the key to a successful ad is getting the 'wrong customers' to actively skip ads, providing the algorithm with more data to find the right customers. He also discusses the importance of captivating creatives, explaining that cheaper, more organic-looking ads can outperform higher-budget productions. He suggests businesses making roughly 5 million or more per year should consider YouTube ads for business growth, as they can be impactful, especially for D2C brands. However, he also advises mastering one channel first before spreading resources too thinly.
[00:00 - 03:56] Understanding the Algorithm and Audience Engagement
[03:56 - 07:52] Return on Ad Spend and the Importance of Creativity in Ads
[07:52 - 11:27] Discussing the Effectiveness of Different Ad Formats
[11:27 - 22:58] Understanding the Structure of Effective YouTube Ads
Quotes:
"You have to make people skip your ad, which is a bit counterintuitive, but you don't want everyone to watch your YouTube ads." - Christian Hoppe
"YouTube is the second largest search engine... combined with Google, anyone who searches for your brand, your competitors can run YouTube ads on them." - Christian Hoppe
"You just have to make them watch a bit more then." - Christian Hoppe
Connect with Christian Hoppe!
LinkedIn: https://www.linkedin.com/in/christianmhoppe/?originalSubdomain=at
Website: https://www.forwrd.agency
Let's get connected!
You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!
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