High Voltage Business Builders Podcast

Subscription Box Goldmines: Paul Jarrett on Vitamin Samples to Candy Empires

Episode Summary

He’s shipped millions of boxes—and one of them launched a viral candy empire. Paul Jarrett, co-founder of Bulu, is a subscription box veteran who’s worked with celebrities, influencers, and even Walmart and Target. From building Boole Box to helping influencers like Ryan Trahan go retail, Paul shares hard-earned lessons from millions of fulfilled units and a treasure trove of data.

Episode Notes

In this episode of High Voltage Business Builders, Neil Twa sits down with Paul to talk all things subscription boxes—what works, what flops, and why this model still holds untapped potential for e-commerce brands. If you’re looking to add recurring revenue, improve retention, or break into new sales channels, this one’s for you.

In This Episode, We Cover:
📦 How subscription boxes evolved from side gimmick to full-blown brand strategy
🎯 The “ARRRR” model for subscription box success: Acquire, Activate, Retain, Referral, Revenue
🧠 Why every box should deliver “feel, taste, wow, wait” to win customer loyalty
📉 How bad boxes damage brands and increase churn
📬 Guerrilla tactics to get your product placed in top subscription boxes—for free

🕒 Chapters:

[01:05] – Why Subscription Boxes Still Work
From side hustle to strategy—why more brands are revisiting this model in 2025.

[03:00] – Ryan Trahan’s Candy Empire
How a single YouTube shoutout sold 60,000+ units (and landed on retail shelves).

[04:36] – Knee Pads and Bottom Shelf Marketing
The cheeky in-store trick that got Target’s attention—and a warning.

[06:00] – The “ARRRR” Framework for Box Success
Learn Paul’s 5-part strategy to turn boxes into high-ROI marketing tools.

[07:15] – Feel, Taste, Wow, Wait: Crafting the Experience
Crinkle paper, spritzed scents, and why “wow” is your most valuable asset.

[09:00] – Aero Shot: Harvard Brains, Marketing Fail
The box that puffed caffeine into your mouth—and blew up (literally and figuratively).

[10:36] – What Makes Someone Run to Their Mailbox
The kid-proof test for whether your box will actually spark excitement.

[12:50] – Don’t Skip Customer Service
Why a bad box hurts more than your margins—and how to keep churn low.

[14:10] – How to Get Your Product into Boxes (Without Paying)
Paul’s guerrilla pitch strategy to box owners that fills real gaps and builds real demand.

🧠 Want to reach more customers through subscription boxes?
📦 Connect with Paul → https://bulugroup.com
📩 Email Paul directly: paul@bulugroup.com (add an emoji to stand out!)
🌐 More about Paul → https://pauljarrett.com

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