High Voltage Business Builders Podcast

The Amazon Seller’s Guide to Profitability (Margins, Cash Flow, and Competition)

Episode Summary

Most Amazon sellers don’t truly understand their numbers, and that’s exactly why they struggle. Failing to dial in your unit economics can make or break your business. In this episode of High Voltage Business Builders, Neil Twa sits down with Raul Bava, a financial expert who has worked with top Amazon aggregators and e-commerce brands. They dig into the biggest financial mistakes sellers make, how to compete with Chinese manufacturers, and why brand-building is your real competitive edge.

Episode Notes

In this episode, we cover:

• Why understanding unit economics is the foundation of every successful Amazon business
• How Chinese sellers are dominating Amazon and how to compete effectively
• Amazon’s new cash flow policies and why proper inventory management is more critical than ever
• Why focusing on the right SKUs and cutting underperformers can transform your bottom line
• The importance of brand-building and how to avoid the “race to the bottom”

🕒 Chapters

[02:14] – Why Most Amazon Sellers Fail at Profitability

• The #1 mistake sellers make: not understanding unit economics
• How failing to calculate true landed costs and Amazon fees leads to disappearing margins
• The key financial metrics every seller must track to stay profitable

[08:12] – How to Compete with Chinese Sellers Without Lowering Prices

• Why generic, low-cost products are a losing game in today’s Amazon market
• The real reason Chinese sellers dominate and how they use pricing and supply chain advantages
• The only way smaller brands can compete—and it’s not just about price

[13:25] – Mastering Cash Flow & Inventory Planning on Amazon

• How Amazon’s new cash flow policies are making it harder for sellers to manage their money
• Why poor inventory planning can put you out of business faster than low sales
• The biggest mistakes sellers make with stock levels and how to avoid them

[25:08] – The Power of Pricing & Why Your SKUs Might Be Holding You Back

• Selling products under $20 is a recipe for failure
• How focusing on the right SKUs, not more SKUs, is the key to scaling
• The best strategy to elevate your pricing and brand positioning to escape the “race to the bottom”

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