Struggling to snag the elusive Gen Z or make every click count? Looking to connect your brand with the next generation of buyers? Today we're going to dive into the digital deep with Sam Obletz Co-Founder & CEO of Claim, a social network built around brand discovery, where the future of marketing meets the next-gen network. Sam's cracking the code on authentic growth and value-driven social webs. Gear up for a glimpse into revolutionizing customer connections and the venture voyage in today's tumultuous tides. Let's dig in and learn more together! Sam Obletz, the founder of Claim, a social app that rewards users for trying new brands, discusses how the app is disrupting traditional advertising and targeting Gen Z consumers. The app connects brands and consumers in a private network, providing a more authentic and engaging way to reach new customers. Sam explains the value of the community-driven aspect of Claim and how it offers users the opportunity to have new experiences with friends. He also discusses the simplicity and frictionlessness of the app, as well as the importance of balancing brand building and consumer growth. Sam shares insights into the fundraising process and the support he has received from Sequoia Capital. He concludes by expressing his admiration for Lululemon and the company's marketing strategies.
[00:00 - 05:10] Introduction and Overview
[05:10 - 10:05] Consumer Benefits and Deals
[10:05 - 15:11] Founding and Funding
[15:11 - 21:12] Balancing Startup and Education
[21:12 - 26:23] The Social Component and Brand Discoverability
Direct Quotes:
"It's really easy to go out on Instagram and show yourself partying, the night before and look amazing. It's harder to fake transactions." - Sam Obletz
"We're attacking here is advertising as we know today... going after Google AdWords, Facebook, Instagram, TikTok." - Sam Obletz
"The reality is we just give you distribution to this engaged network from a marketing perspective that you can't access otherwise." - Sam Obletz
Connect with Sam!
LinkedIn: https://www.linkedin.com/in/samobletz/
Let's get connected!
You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!
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