High Voltage Business Builders

Unleashing LinkedIn's Power: A Blueprint for Business Growth with Catherine B. Roy

Episode Summary

Ever wondered how LinkedIn can be your secret weapon for business growth? In this episode, Neil Twa interviews Catherine B. Roy about the untapped potential of LinkedIn for business growth. Catherine shares her journey of discovering LinkedIn's transformation into a powerful business search engine, enabling her to triple her business during COVID-19. Emphasizing the platform's SEO potential, she discusses optimizing profiles with keywords and strategically using hashtags. Catherine outlines a comprehensive LinkedIn strategy, including profile setup, regular content creation, intentional connections with industry leaders, monitoring the Social Selling Index, and leveraging newsletters for building subscribers. She also delves into the impact of automation and AI on business growth, highlighting her upcoming platform, LHM Academia. Maximizing your LinkedIn profile’s capabilities by tuning in!

Episode Notes

Takeaways:

• Establish meaningful connections on LinkedIn, not just by increasing numbers but by engaging with key influencers and decision-makers in your field.
• Your LinkedIn profile should be carefully crafted with SEO in mind, using targeted keywords in your headline and about section.  
• Regularly create and share valuable content that serves your audience, not just promotional material.  
• Utilize hashtags strategically in your posts and profile to enhance your visibility.  
• Take advantage of LinkedIn's unique tools like the Social Selling Index and Creator Mode to increase your profile's reach and engagement.  
• Beyond posting content, actively engage with your network and industry leaders through meaningful comments and discussions.
• Implement a long-term strategy that includes publishing newsletters and consistently engaging with your network.  

[00:00 - 06:32] The Power of LinkedIn

[06:32 - 13:29] LinkedIn as a Powerful Search Engine

[13:29 - 19:35] AI and Automation in Business Growth and Catherine's Future Plans

Connect with Catherine!

Website: https://catherinebroy.com/media-press-events/  

Let's get connected!

You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!

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