From missteps to mastery, this episode reveals the secrets behind building a thriving subscription model. Today, Ben Fisher discusses three common mistakes that are often associated with subscriptions and provides some tips on how to strategize the best type of structure of an offer for existing and new products. He highlights the importance of delivering value to customers and ensuring their experience is easy and not overly sales-oriented. Hear the challenges associated with subscription services, how to maintain an excellent consumer experience, and how attraction marketing can help give customers a fantastic experience. Learn when to offer upsells, communication strategies with subscribers, and ways to adjust renewal intervals. Listen in to discover how to create a successful subscription service!
From missteps to mastery, this episode reveals the secrets behind building a thriving subscription model.
Today, Ben Fisher discusses three common mistakes that are often associated with subscriptions and provides some tips on how to strategize the best type of structure of an offer for existing and new products. He highlights the importance of delivering value to customers and ensuring their experience is easy and not overly sales-oriented. Hear the challenges associated with subscription services, how to maintain an excellent consumer experience, and how attraction marketing can help give customers a fantastic experience. Learn when to offer upsells, communication strategies with subscribers, and ways to adjust renewal intervals.
Listen in to discover how to create a successful subscription service!
[00:00 - 05:23] 3 Tips to Maximize Your Opportunity for Subscription in E-Commerce
[05:24 - 10:23] The Key to Winning in Subscription Services
[10:24 - 15:25] Retaining Customers with E-Commerce Subscriptions
[15:26 - 20:21] Entrepreneur Ben's Journey Processing Over $1 Billion in Transactions
[20:22 - 23:08] Wrapping Up!
Want to connect with Ben? Follow him on LinkedIn. Visit hey.rodeo and transform the re-ordering experience into something better for everyone!
Key Quotes:
“One of the challenges with most subscriptions is that they're very binary. You're either a subscriber, or you're not.” - Ben Fisher
"People like to buy; they do not like to be sold. And that's kind of the whole thing about making sure that you do provide a valued experience." - Neil Twa
Let’s get connected!
You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!
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