If your review strategy is just “hope for stars,” this episode is your reality check. Neil Twa sits down with Amazon seller and review expert Danan Coleman to unpack what makes or breaks your product in the first 20 reviews—and how to do it all ethically and TOS-compliant. From review bombs to Vine disasters, Danan breaks down what’s changed in Amazon’s review game and how smart sellers are adapting. Whether you're launching your first ASIN or scaling up with multiple brands, this episode shows you how to get reviews the right way, avoid common traps, and protect your hard-earned rankings from sabotage.
In This Episode, We Cover:
✅ Why your first 10–20 reviews are everything
✅ How to ethically boost reviews using funnels, inserts, and education
✅ What gets sellers flagged by Amazon’s Terms of Service
✅ The truth about Vine—and why it often backfires
✅ How review removals work (and what actually gets Amazon to take action)
Chapters:
[00:00] Intro: Welcome to the Review War Zone
[01:47] The Vine Program Breakdown (And Its Dark Side)
[05:00] Why Some Reviewers Leave 3 Stars on Purpose
[08:00] What a Review Bomb Looks Like (and How to Spot It)
[09:40] Submitting Review Removal Requests the Right Way
[13:45] What NOT to Do When Asking for Reviews
[15:55] How to Build a TOS-Compliant Review Funnel
[22:11] The 4.2 to 4.5 Star Gap That’s Killing Sales
[27:56] Danan’s Personal Strategy for Getting Ethical Reviews
[31:45] Where to Learn More & Test Danan’s Review GPT
🔗 Resources & Links:
📍 Visit Danan’s site → https://www.ecomtriage.com/
👉 Connect with Danan: https://www.linkedin.com/in/danancoleman/
🚀 Grab a Copy of "Almost Automated Income w/ FBA" and learn the strategies of 8-figure sellers
👉 https://www.voltagedm.com/booknt
👉 https://www.voltagedm.com/booknt
🚀 Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 and learn about our private 1:1 coaching here:
Follow me on:
LinkedIn: / https://www.linkedin.com/in/neiltwa/
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Facebook: / https://www.facebook.com/neiltwa/
X/Twitter: / https://twitter.com/voltagefba
TikTok: / https://www.tiktok.com/@fbabusinessbuilders
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