Are you looking to protect your e-commerce business from the risks of having all eggs in one basket? In this episode, Rohaan Khan & Eroslav Georgiev delves into why it's critical to run multiple traffic sources & how to resolve an account ban. They explore the importance of diversifying assets, setting up multiple business managers, and launching creative assets in moderation. Rohaan & Eroslav emphasize the need for caution and diversification when setting up accounts in order to minimize liability and why an agency may be the way to go when it comes to advertising on platforms such as Facebook, Google, TikTok, Snapchat, and Twitter. Tune in for this insightful conversation focused on protecting your e-commerce business from potential risks!
Are you looking to protect your e-commerce business from the risks of having all eggs in one basket? In this episode, Rohaan Khan & Eroslav Georgiev delves into why it's critical to run multiple traffic sources & how to resolve an account ban. They explore the importance of diversifying assets, setting up multiple business managers, and launching creative assets in moderation. Rohaan & Eroslav emphasize the need for caution and diversification when setting up accounts in order to minimize liability and why an agency may be the way to go when it comes to advertising on platforms such as Facebook, Google, TikTok, Snapchat, and Twitter. Tune in for this insightful conversation about protecting your e-commerce business from potential risks!
[00:01 - 05:00] The Importance of Diversifying Your E-Commerce Setup
[05:01 - 09:36] Minimizing Risk and Staying Within Compliance
[09:37 - 14:25] How To Resolve An Account Ban
[14:26 - 17:36] Closing Segment
Want to connect with Rohaan and Eroslav? Head to OrangeTrail to scale your business with whitelisted agency ad accounts!
Key Quotes:
“Diversify your traffic sources. Never, ever rely on one single traffic source because you're at the mercy of that platform.” - Rohaan Khan
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